6 Steps for a website redesign. PART 2: Web analytics are a MUST

The next part of our series focuses on web analytics, a topic that seems to be on a lot of people’s minds in the marketing world, but still shrouded in a lot of mystery.
Web analytics in a nutshell
So what is web analytics, exactly? To make a long story short, web analytics is a tool to [...]

6 Steps for a website redesign. PART 1: Do some user testing

Want to redesign your website? Fabulous. technology changes so fast, it’s amazing we don’t see web developers walking around in neck braces.
Before you start sourcing web designers and developers, let’s talk nuts and bolts. And yes, I’d recommend hiring BOTH a designer and a developer. They are experts in different, yet overlapping fields. It takes [...]

It’s our first After Work Special and we are so stoked!

TUESDAY, FEBRUARY 23, 2010: Web Analytics 101 at OfficePort Chicago
Come have a drink and learn about web analytics from your friends at The Web Farm. We promise it won’t hurt!
Do you have Google Analytics (or a similar free analytics tool) installed for your website? Learn how to do more than just ogle pageview traffic every [...]

SUNDAY, FEBRUARY 21, 2010: Special Web Analytics Event for Big Ooga Members

If you’re a member of Chicago networking group Big Ooga, we’ve got something special just for you!
Intro to Web Analytics: What it is, how to get started and what to measure
What is web analytics? It is a way to better understand your website’s visitor behavior by monitoring and analyzing website traffic. It’s a valuable tool [...]