Who We Are

We’re communicators with over a decade of experience helping businesses and non-profits (large and small) communicate their message to their audience. We’re also web geeks with an understanding of how users and marketing professionals approach the web.

Co-Founders of The Web Farm:

Keidra Chaney
Digital Strategy and Analytics Specialist

Keidra Chaney has loved the web ever since 1999, when she started her first blog. While her career started in print journalism, her 10 years of professional communications experience runs the gamut from marketing strategy and fundraising to social media marketing and web analytics.

Keidra brings her passion for sophisticated online communications strategies to nonprofits and small businesses, helping them spread their messages and connect with supporters.

As a social media and web analytics evangelist, Keidra has spoken about online communications at conferences held at MIT and University of Michigan, as well as for organizations such as the Publicity Club of Chicago, Community Media Workshop, Consortium of Community Music Schools and Girl Scouts of Chicago.

She completed a B.A in Communications at Beloit College and an M.A. in Journalism and Mass Communications at University of Wisconsin-Madison. She is a member of the Web Analytics Association, a former board member of Association for Women Journalists- Chicago and a co-founder of TweetCamp Chicago. She was a 2009 recipient of Community Renewal Society’s 35 Leaders Under 35.

Keidra currently blogs about social media and online culture at TheLearnedFangirl.com.

Emily Lonigro
Branding and Web Design Specialist

Emily Lonigro is a branding expert who combines insightful marketing strategy with distinctive design execution. Before co-founding The Web Farm with Keidra Chaney, she started LimeRed Studio in 2004 to help small businesses and nonprofits enhance their marketing collateral with stellar design.

Emily has a range of design marketing and planning experience in both online and offline collateral for multinational corporations, boutique businesses, prestige consumer brands, and e-commerce websites. In addition to a long list of devoted clients, Emily has worked with major international companies such as Morgan Stanley/Discover, Estee Lauder Brands, G2 Interactive, and several large ad agencies. As a sought-after designer with agency, in-house, and contract experience, Emily sees the “big picture” and brings her unique perspective to each and every project.

In her more than 10 years of experience, Emily has developed a design process that prioritizes research, usability and planning over flashiness and fads. Using this methodical process, she has a record of successfully translating goals, content, and audiences into beautiful, user-friendly, effective design.

Emily has a B.A. in journalism and mass communication from Drake University and has run her own successful business for more than six years.