» Events

I Know What Web Farm Did This Summer

admin — Sun, 22 Aug 2010 00:32:48 +0000

Happy end of summer! Kinda. I am still in denial that it’s August. It was a pretty busy summer for The Web Farm and there’s lots to share! Back in July, Emily Lonigro and I did a day-long workshop on online marketing for non-profits at the Community Media Workshop’s Making Media Connections conference. It was a great opportunity to connect with non-profit leaders from across the midwest. Thanks to Thom Clark, Demetrio Maguidad, Diana Pando and the fantastic crew at CMW.

Fall is approaching and I am looking forward to participating in ChicagoCOUNTS, a netSquared unconference taking place on September 12, which will pair technology professionals and non-profits from around Chicago. Once again, I’ll be talking about web analytics and I am really thrilled, since NPO professionals and web analytics really seem to click, in my experience. Be sure to join us on September 12 and to follow ChicagoCOUNTS on Twitter. – Keidra

It’s our first After Work Special and we are so stoked!

admin — Fri, 05 Feb 2010 20:33:52 +0000

TUESDAY, FEBRUARY 23, 2010: Web Analytics 101 at OfficePort Chicago

Come have a drink and learn about web analytics from your friends at The Web Farm. We promise it won’t hurt!

Do you have Google Analytics (or a similar free analytics tool) installed for your website? Learn how to do more than just ogle pageview traffic every day. The instructors at The Web Farm love this stuff and we want to help you learn more.

Learn:

What exactly IS web analytics anyway?
What stuff like pageviews, unique pageviews and bounce rate actually mean.
How to use web analytics to make your website better.
How to create web analytics reports your boss will care about
Where to go to learn more and get really dangerous with this stuff

This workshop is for small business owners or non-profit professionals who are new to online marketing, or who eyeing a revamp of their web presence. Come with questions!

Instructors: The Web Farmers – Keidra Chaney, web analytics and social media specialist AND Emily Lonigro, online branding and user testing specialist
Location: OfficePort Chicago, 9 W. Washington, just west of State
Time: 6:00 – 8:00 PM
Format: Interactive presentation, thoughtful Q&A and tasty drinks
Cost: $20 per person, FREE WINE!

NOTE: After you register, make payment via PayPal

SUNDAY, FEBRUARY 21, 2010: Special Web Analytics Event for Big Ooga Members

admin — Fri, 05 Feb 2010 19:42:06 +0000

If you’re a member of Chicago networking group Big Ooga, we’ve got something special just for you!

Intro to Web Analytics: What it is, how to get started and what to measure

What is web analytics? It is a way to better understand your website’s visitor behavior by monitoring and analyzing website traffic. It’s a valuable tool for an organization with an online presence. Learn tips and tools how to incorporate web analytics as part of your organization’s online communications, marketing, or fundraising strategy. The instructors at The Web Farm make this in-depth topic not only informative, but fun! We love this stuff!

Learn:

Technology and fundamental thinking of Web Analytics (in a nutshell)
How to create measurable goals for your online marketing
Analytics planning and implementation in your workplace
Resources for training and education

Instructors : The Web Farmers: Keidra Chaney, web analytics and social media specialist AND Big Ooga Member Emily Lonigro, online branding and user testing specialist.
Location: Big Ooga HQ, 641 S. Wesley, Oak Park 60304
Time: 1-3:30 PM
Format: Private Gathering, Interactive Presentation & Thoughtful Q&A
Maximum: 20 people
Cost: $30 per person, $20 for Big Ooga Members (promocode: BIGOOGA)

Take the chill out of your Sunday afternoon with enlightening information, lite faire & libations. There will be time to mingle and sip.

(After you register, make payment via PayPal)

MORE ABOUT THE BIG OOGA >

The Web Farm Will be Speaking at OfficePort Jan 28

admin — Tue, 26 Jan 2010 20:31:18 +0000

JANUARY 28, 2010: FREE Event at OfficePort Chicago

OfficePort Chicago is pleased to present:
You’ve Got The Look: Branding and PR for Small Business
OfficePort Chicago, 9 W. Washington, just west of State. 6-9 pm.

Emily Lonigro, founder of design firm LimeRed Studio and co-founder of The Web Farm, and Sally O’Dowd, founder of Sally On Media, an integrated marketing company, will discuss how small-business owners can get recognized for what they do best.

Drawing from her Small-Business Branding Tool Kit, Emily will review the steps that businesspeople should take when planning a branding strategy, website, logo, and color palate. Sally will discuss ways to develop your company’s unique story, messaging and newsworthy content (twitter-worthy, too). Join us for this interactive, visual session–and get ready to spread the news about your company in 2010!

Attendees will learn how to:

identify the visuals and logo that tell their company story
identify a color palate
think in terms of their clients’ success, and how to express that visually
develop the basics of a PR plan and identify what’s newsworthy
develop a unique brand positioning and messaging
integrate search and site optimization into PR campaigns

Emily has a degree in journalism and mass communication from Drake University and has spent the last 10 years designing for brands such as Clinique, Pepperidge Farm, Campbell’s Soup, and Discover Card. LimeRed Studio, the company Emily founded in 2004, specializes in online and offline branding and design for small businesses. She is also co-founder of The Web Farm, a consulting firm that specializes in analytics, user testing, social media and branding.

Sally has a master’s degree in journalism from Northwestern University and has 17 years of communications and marketing experience. Prior to opening Sally On Media, Sally was global PR director at Razorfish, one of the largest digital ad agencies in the world. She has also worked with numerous Chicago start-ups and enterprises. twitter @sallyodowd.