6 Steps for a website redesign. PART 1: Do some user testing

Want to redesign your website? Fabulous. technology changes so fast, it’s amazing we don’t see web developers walking around in neck braces.
Before you start sourcing web designers and developers, let’s talk nuts and bolts. And yes, I’d recommend hiring BOTH a designer and a developer. They are experts in different, yet overlapping fields. It takes [...]

3 Ways to Calm Social Media Skittishness At Your Organization

It can be rough to be in the position of having to plead the case for starting a Facebook page or a Twitter feed to a manager or executive director, especially if they may not be familiar with social media or see its value.
Many managers share the same questions and concerns when it comes to [...]

Wow ‘em with Your Web Presence – ILCA Presentation

Many thanks to the the Illinois Landscape Contractors Association for inviting me to speak at the Mid-America Horticultural Tradeshow this week. Special thanks to my co-presenter, Terre Houte, marketing director at Hursthouse.
Here’s a slideshow from the presentation I gave – an introduction to strategic thinking for online marketing.
– Keidra

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