» Presentation

I Know What Web Farm Did This Summer

admin — Sun, 22 Aug 2010 00:32:48 +0000

Happy end of summer! Kinda. I am still in denial that it’s August. It was a pretty busy summer for The Web Farm and there’s lots to share! Back in July, Emily Lonigro and I did a day-long workshop on online marketing for non-profits at the Community Media Workshop’s Making Media Connections conference. It was a great opportunity to connect with non-profit leaders from across the midwest. Thanks to Thom Clark, Demetrio Maguidad, Diana Pando and the fantastic crew at CMW.

Fall is approaching and I am looking forward to participating in ChicagoCOUNTS, a netSquared unconference taking place on September 12, which will pair technology professionals and non-profits from around Chicago. Once again, I’ll be talking about web analytics and I am really thrilled, since NPO professionals and web analytics really seem to click, in my experience. Be sure to join us on September 12 and to follow ChicagoCOUNTS on Twitter. – Keidra

The Web Farm Goes to BlogHer 2010

admin — Fri, 20 Aug 2010 16:05:38 +0000

The Web Farm took its web analytics show on the road earlier this month at BlogHer 2010! If you haven’t heard of BlogHer, it’s an annual conference of woman bloggers that share professional resources and personal stories. To call it “SXSW for girls” which is what I used to do, is to sell it short. It’s a fantastic professional gathering of smart, talented and entrepreneurial women, and I was honored to be a part of it.

I spoke about (what else?) web analytics on the panel “Your Stats are a Business Asset” with Adria Richards, Stephanie Stiavetti, and Nancy Martira. We talked about everything from Google Page Rank to bounce rate to social media analytics to a standing room only crowd. It was an hour of lively conversation and smart questions that I hope we will get to repeat next year! It was great to see such enthusiasm about web analytics from such a large crowd. The Web Farm loves you, BlogHer! - Keidra

It’s our first After Work Special and we are so stoked!

admin — Fri, 05 Feb 2010 20:33:52 +0000

TUESDAY, FEBRUARY 23, 2010: Web Analytics 101 at OfficePort Chicago

Come have a drink and learn about web analytics from your friends at The Web Farm. We promise it won’t hurt!

Do you have Google Analytics (or a similar free analytics tool) installed for your website? Learn how to do more than just ogle pageview traffic every day. The instructors at The Web Farm love this stuff and we want to help you learn more.

Learn:

What exactly IS web analytics anyway?
What stuff like pageviews, unique pageviews and bounce rate actually mean.
How to use web analytics to make your website better.
How to create web analytics reports your boss will care about
Where to go to learn more and get really dangerous with this stuff

This workshop is for small business owners or non-profit professionals who are new to online marketing, or who eyeing a revamp of their web presence. Come with questions!

Instructors: The Web Farmers – Keidra Chaney, web analytics and social media specialist AND Emily Lonigro, online branding and user testing specialist
Location: OfficePort Chicago, 9 W. Washington, just west of State
Time: 6:00 – 8:00 PM
Format: Interactive presentation, thoughtful Q&A and tasty drinks
Cost: $20 per person, FREE WINE!

NOTE: After you register, make payment via PayPal

Wow ‘em with Your Web Presence – ILCA Presentation

Keidra — Thu, 21 Jan 2010 22:07:46 +0000

Many thanks to the the Illinois Landscape Contractors Association for inviting me to speak at the Mid-America Horticultural Tradeshow this week. Special thanks to my co-presenter, Terre Houte, marketing director at Hursthouse.

Here’s a slideshow from the presentation I gave – an introduction to strategic thinking for online marketing.
– Keidra