Clean Up That Data! Five Crucial Google Analytics Tips for Newbies – Part 1

A pro and con of Google Analytics is its deceptive simplicity. Installation is a breeze:  just drop in that Javascript code and you’re ready to go!   The downside is that after installation, many users don’t go much further with GA, thinking that installation is the one and only step. It’s actually just step one. Looking [...]

The Web Farm Goes to BlogHer 2010

The Web Farm took its web analytics show on the road earlier this month at BlogHer 2010! If you haven’t heard of BlogHer, it’s an annual conference of woman bloggers that share professional resources and personal stories. To call it “SXSW for girls” which is what I used to do, is to sell it [...]

6 Steps for a website redesign. PART 2: Web analytics are a MUST

The next part of our series focuses on web analytics, a topic that seems to be on a lot of people’s minds in the marketing world, but still shrouded in a lot of mystery.
Web analytics in a nutshell
So what is web analytics, exactly? To make a long story short, web analytics is a tool to [...]

It’s our first After Work Special and we are so stoked!

TUESDAY, FEBRUARY 23, 2010: Web Analytics 101 at OfficePort Chicago
Come have a drink and learn about web analytics from your friends at The Web Farm. We promise it won’t hurt!
Do you have Google Analytics (or a similar free analytics tool) installed for your website? Learn how to do more than just ogle pageview traffic every [...]

SUNDAY, FEBRUARY 21, 2010: Special Web Analytics Event for Big Ooga Members

If you’re a member of Chicago networking group Big Ooga, we’ve got something special just for you!
Intro to Web Analytics: What it is, how to get started and what to measure
What is web analytics? It is a way to better understand your website’s visitor behavior by monitoring and analyzing website traffic. It’s a valuable tool [...]