Services

We offer these services for established websites or organizations new to the web or online marketing. Custom training is also available, and you can always Contact Us for more information. Travel expenses are additional if outside the Chicago area.

FUEL UP THE TRACTOR: Social Media Audit and Strategy

Description: Social media is a must-have marketing tactic for any forward-thinking organization, but how do you get started — and more importantly, how do you measure success? This package is geared toward organizations and companies that need a guide into the world of social media marketing and a strategy to integrate into their existing marketing goals.

Deliverables: 2-part on-site training with staff, written report of social media needs assessment, suggestions for strategies and measurable goals. Social media user handbook if needed, audit of current social media strategies and outreach. If requested, customization of social media management and reputation tools (Hootsuite, Tweetdeck, etc).

Participant Requirements: Decision-maker sign-off and buy-in, commitment to at least one staff member’s time for training and execution of social media strategies

Cost: $1500-$2500, based on complexity of marketing/campaign goals

SCRAPE AND REPAINT THE FENCE: Homepage Redesign & Testing

Description: Is your homepage design looking a little dated? Falling out of love with your web presence? This package is designed for organizations and businesses needing to update their visuals on the web and wanting to explore possibilities. We review your existing off-and online visuals and do a comprehensive evaluation of your audiences, goals and competition. We conduct preliminary user testing with your existing homepage and use our 50-point site review process. Based on that feedback and our research, we complete up to three redesigns of your homepage. We can also suggest new development platforms based on your organizational needs. Your team can then implement the new design.

Deliverables: Half-day branding workshop with staff, review of homepage; review of competition; user testing findings; up to 3 versions of redesigned home page. You own the final files.

Participant Requirements: Decision-maker sign-off and buy-in, access to marketing collateral, access to staff

Cost: $2000-$2800, based on needs

OPTION: For an additional cost, we can also create interior page templates and/or wireframes of the rest of the site. We just need to talk budget and scope!

OPEN THE BARN DOOR: Web Analytics Overhaul

Description: This package is created for those who have Google Analytics installed on their organization’s website and want to make their data findings more relevant to their overall marketing and business goals. This package is also ideal for companies with specific goals to use web traffic data to optimize their website’s content, usability and/or search engine rankings.

Deliverables: Written audit of online communication/business goals and previous analytics, customized 2-part on-site training with staff, customization of Google Analytics dashboard to match organizational marketing goals and/or campaign, The Web Farm’s Google Analytics User Handbook, 1-month follow-up

Participant Requirements: Decision-maker sign-off and buy-in, administrative access to Google Analytics account, work with staff

Cost: $3,000-5,000, based on site complexity

ASK THE POLLENATORS: User Testing & Design Strategy

Description: This package is best for organizations who are considering a website redesign. We conduct user testing and review an existing website or a recently redesigned site. We use users that fit your audience profiles (which we can help you figure out) and give them different scenarios and tasks to complete. We also review your site ourselves with out comprehensive 50-point review process. Based on what we learn, we make specific design, content, and workflow recommendations to improve your site. These recommendations can be in written, visual or video form.

Deliverables: Reports and videos from up to three user testing scenarios, comprehensive 50-point site review, recommendations in a written and visual format (wireframe or revised design or both) based on existing site and business goals. If you want more scenarios, we can do more, but we recommend testing only 2 to 3 at a time.

Participant Requirements: Decision-maker sign-off and buy-in, access to staff responsible for implementation and content

Cost: $2000-$3500, based on number of scenarios and site complexity

MAKING IT RAIN: Content Review & SEO Audit

Description: Search Engine Optimization tactics change so fast, it’s hard to not get web whiplash. But there are a few tried-and-true things you absolutely must do in order to get those search engines interested. We like to say: building a websites without doing some SEO is like building a house and not putting out a mailbox. What we do is: find keywords and phrases that people will use to find your site (and your competitions’!), take a look at the weight of those words, your current site content structure and make recommendations.

Deliverables: Complete website SEO review including keyword research and competitive analysis, page-specific descriptions and titles, copy review and recommendations based on research.

Participant Requirements: Decision-maker sign-off and buy-in, access to staff responsible for implementation and content

Cost: $1500-$4000, based on site complexity

RAISE THE BARN: Complete Website Review

Description: ABSOLUTELY EVERYTHING we’ve already said here.

Deliverables: All of it. We review your analytics, business goals, home page design, SEO, social media strategy, conduct user testing, make lots of recommendations and give you tons of visuals (page design, wireframes) to work with. This requires a longer-term commitment and ongoing communication with staff.

Participant Requirements: Decision-maker sign-off and buy-in, access to staff responsible for implementation, access to analytics, business goals and any measurement you’ve already done, and more things. We need to talk.

Cost: $15,000+, based on complexity. Email us for a quote.