Training

The Web Farm can train your organization on any of these topics. Just call us or email us to set up a date and time! Travel fees additional, if outside of the Chicago area.

SOCIAL MEDIA TRAINING

Part One: Metrics and Measurement
Part Two: Listening and Monitoring
Part Three: Writing an Organizational Social Media Policy
Part Four: Jobs roles and functions for a social media department (or person)

Key Learnings:
  • Social media monitoring for brand reputation management
  • How to apply social media monitoring in developing or optimizing your social media strategy
  • How to gather and analyze social media conversation content.
  • How to use social media monitoring for customer service and to respond to criticism
  • About new measurement tools (Twitrratr, Facebook Insights) and how to integrate them into your organization’s social media strategies.
  • How to recognize the limitations of social media measurement.
  • How to structure a social media position or department within your organization
  • What to consider when writing a social media policy

Format: Two-part, full day session with instruction, case studies and hands-on working
Cost: $1500
Attendees: up to 10
Requirements: Basic familiarity with social media

WEB ANALYTICS TRAINING

Part One: What it is, How to Get Started and What to Measure
Part Two: Creating Goals and Custom Reports
Part Three: Testing and Experimentation

Key Learnings:
  • Technology and fundamental thinking of Web Analytics
  • How to establish measurable goals for your online marketing
  • Analytics planning and implementation in your workplace
  • How to create goals and funnels to track website users activity and action
  • How to create custom reports and what those reports mean
  • How to track website traffic from social media, e-mail campaigns and print, too!

Format: Two-part, full day session with instruction, case studies and hands-on working
Cost: $2500
Attendees: up to 10
Requirements: Basic familiarity with Google Analytics

WEB CONTENT STRATEGY TRAINING

Part One: Thinking about your brand and audience
Part Two: Content structure and organization
Part Three: Goals, measurement and testing
Part Four: Creating wireframes, workflows and working with a development team

Key Learnings:
  • Who your audiences are and what they want from you
  • How to compile images and graphics into a set of guidelines
  • How to develop content for your website – and keep it fresh
  • Information architecture: what it is and how to do it
  • How to create and measure goals
  • The basics of search engine optimization
  • Optimal process for planning, developing and maintaining your website

Format: Two-part, full day session with instruction, case studies and hands-on working
Cost: $2500
Attendees: up to 10

CUSTOM TRAINING

Need a specific area addressed or a combination of a few? Contact us and we will tailor a program to train your staff in any of the following areas:

  • Organizational Blogging
  • Web Analytics
  • Social Media
  • Web Content Strategy
  • Working with a Development Team

Format: One- or two-day session with instruction, case studies and hands-on working
Cost: $1500 to $3500, based on requirements and length
Attendees: up to 10