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	<title> &#187; information architecture</title>
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		<title>Welcome to The Web Farm</title>
		<link>http://www.thewebfarmers.com/farm-news/hello-world/</link>
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		<pubDate>Tue, 05 Jan 2010 17:47:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Farm News]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the web farm]]></category>
		<category><![CDATA[user testing]]></category>
		<category><![CDATA[web analytics]]></category>

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		<description><![CDATA[The Web Farm is a consulting firm that specializes in creating valuable online experiences for non-profits and small businesses.
We do this using:

Web/social media analytics and its application to real marketing and communications goals
Usability testing to inform site design and architecture
Information architecture and content structure
Branding and graphics as an integral part of communication
Social media strategies that [...]]]></description>
			<content:encoded><![CDATA[<div>The Web Farm is a consulting firm that specializes in creating valuable online experiences for non-profits and small businesses.</div>
<div>We do this using:</div>
<ul>
<li>Web/social media analytics and its application to real marketing and communications goals</li>
<li>Usability testing to inform site design and architecture</li>
<li>Information architecture and content structure</li>
<li>Branding and graphics as an integral part of communication</li>
<li>Social media strategies that enhance user relationships and increases buzz</li>
</ul>
<div>It takes more than a good looking website and a snazzy Facebook page to turn your online visitors into friends and fans. At the Web Farm, we&#8217;re committed to helping our clients create a valuable online user experience that will win passionate, loyal customers and supporters. We teach the tools that make your website work!</div>
</p>
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