It can be rough to be in the position of having to plead the case for starting a Facebook page or a Twitter feed to a manager or executive director, especially if they may not be familiar with social media or see its value.
Many managers share the same questions and concerns when it comes to [...]
Many thanks to the the Illinois Landscape Contractors Association for inviting me to speak at the Mid-America Horticultural Tradeshow this week. Special thanks to my co-presenter, Terre Houte, marketing director at Hursthouse.
Here’s a slideshow from the presentation I gave – an introduction to strategic thinking for online marketing.
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The Web Farm is a consulting firm that specializes in creating valuable online experiences for non-profits and small businesses.
We do this using:
Web/social media analytics and its application to real marketing and communications goals
Usability testing to inform site design and architecture
Information architecture and content structure
Branding and graphics as an integral part of communication
Social media strategies that [...]