6 Steps for a website redesign. PART 1: Do some user testing

Want to redesign your website? Fabulous. technology changes so fast, it’s amazing we don’t see web developers walking around in neck braces.
Before you start sourcing web designers and developers, let’s talk nuts and bolts. And yes, I’d recommend hiring BOTH a designer and a developer. They are experts in different, yet overlapping fields. It takes [...]

Welcome to The Web Farm

The Web Farm is a consulting firm that specializes in creating valuable online experiences for non-profits and small businesses.
We do this using:

Web/social media analytics and its application to real marketing and communications goals
Usability testing to inform site design and architecture
Information architecture and content structure
Branding and graphics as an integral part of communication
Social media strategies that [...]