We’re giving away the (Web) Farm at Making Media Connections 2010!

We’re offering one of our custom web analytics and social media trainings to one company or organization at Making Media Connections 2010. If you’re attending MMC 2010, just answer the following two questions and send your answers to howdy@thewebfarmers.com
1. What’s your primary business/organizational goal and what role does your online presence play in helping you [...]

It’s our first After Work Special and we are so stoked!

TUESDAY, FEBRUARY 23, 2010: Web Analytics 101 at OfficePort Chicago
Come have a drink and learn about web analytics from your friends at The Web Farm. We promise it won’t hurt!
Do you have Google Analytics (or a similar free analytics tool) installed for your website? Learn how to do more than just ogle pageview traffic every [...]

SUNDAY, FEBRUARY 21, 2010: Special Web Analytics Event for Big Ooga Members

If you’re a member of Chicago networking group Big Ooga, we’ve got something special just for you!
Intro to Web Analytics: What it is, how to get started and what to measure
What is web analytics? It is a way to better understand your website’s visitor behavior by monitoring and analyzing website traffic. It’s a valuable tool [...]

Wow ‘em with Your Web Presence – ILCA Presentation

Many thanks to the the Illinois Landscape Contractors Association for inviting me to speak at the Mid-America Horticultural Tradeshow this week. Special thanks to my co-presenter, Terre Houte, marketing director at Hursthouse.
Here’s a slideshow from the presentation I gave – an introduction to strategic thinking for online marketing.
– Keidra

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Welcome to The Web Farm

The Web Farm is a consulting firm that specializes in creating valuable online experiences for non-profits and small businesses.
We do this using:

Web/social media analytics and its application to real marketing and communications goals
Usability testing to inform site design and architecture
Information architecture and content structure
Branding and graphics as an integral part of communication
Social media strategies that [...]