» web analytics

The Web Farm Goes to BlogHer 2010

admin — Fri, 20 Aug 2010 16:05:38 +0000

The Web Farm took its web analytics show on the road earlier this month at BlogHer 2010! If you haven’t heard of BlogHer, it’s an annual conference of woman bloggers that share professional resources and personal stories. To call it “SXSW for girls” which is what I used to do, is to sell it short. It’s a fantastic professional gathering of smart, talented and entrepreneurial women, and I was honored to be a part of it.

I spoke about (what else?) web analytics on the panel “Your Stats are a Business Asset” with Adria Richards, Stephanie Stiavetti, and Nancy Martira. We talked about everything from Google Page Rank to bounce rate to social media analytics to a standing room only crowd. It was an hour of lively conversation and smart questions that I hope we will get to repeat next year! It was great to see such enthusiasm about web analytics from such a large crowd. The Web Farm loves you, BlogHer! - Keidra

It’s our first After Work Special and we are so stoked!

admin — Fri, 05 Feb 2010 20:33:52 +0000

TUESDAY, FEBRUARY 23, 2010: Web Analytics 101 at OfficePort Chicago

Come have a drink and learn about web analytics from your friends at The Web Farm. We promise it won’t hurt!

Do you have Google Analytics (or a similar free analytics tool) installed for your website? Learn how to do more than just ogle pageview traffic every day. The instructors at The Web Farm love this stuff and we want to help you learn more.

Learn:

What exactly IS web analytics anyway?
What stuff like pageviews, unique pageviews and bounce rate actually mean.
How to use web analytics to make your website better.
How to create web analytics reports your boss will care about
Where to go to learn more and get really dangerous with this stuff

This workshop is for small business owners or non-profit professionals who are new to online marketing, or who eyeing a revamp of their web presence. Come with questions!

Instructors: The Web Farmers – Keidra Chaney, web analytics and social media specialist AND Emily Lonigro, online branding and user testing specialist
Location: OfficePort Chicago, 9 W. Washington, just west of State
Time: 6:00 – 8:00 PM
Format: Interactive presentation, thoughtful Q&A and tasty drinks
Cost: $20 per person, FREE WINE!

NOTE: After you register, make payment via PayPal

SUNDAY, FEBRUARY 21, 2010: Special Web Analytics Event for Big Ooga Members

admin — Fri, 05 Feb 2010 19:42:06 +0000

If you’re a member of Chicago networking group Big Ooga, we’ve got something special just for you!

Intro to Web Analytics: What it is, how to get started and what to measure

What is web analytics? It is a way to better understand your website’s visitor behavior by monitoring and analyzing website traffic. It’s a valuable tool for an organization with an online presence. Learn tips and tools how to incorporate web analytics as part of your organization’s online communications, marketing, or fundraising strategy. The instructors at The Web Farm make this in-depth topic not only informative, but fun! We love this stuff!

Learn:

Technology and fundamental thinking of Web Analytics (in a nutshell)
How to create measurable goals for your online marketing
Analytics planning and implementation in your workplace
Resources for training and education

Instructors : The Web Farmers: Keidra Chaney, web analytics and social media specialist AND Big Ooga Member Emily Lonigro, online branding and user testing specialist.
Location: Big Ooga HQ, 641 S. Wesley, Oak Park 60304
Time: 1-3:30 PM
Format: Private Gathering, Interactive Presentation & Thoughtful Q&A
Maximum: 20 people
Cost: $30 per person, $20 for Big Ooga Members (promocode: BIGOOGA)

Take the chill out of your Sunday afternoon with enlightening information, lite faire & libations. There will be time to mingle and sip.

(After you register, make payment via PayPal)

MORE ABOUT THE BIG OOGA >

Wow ‘em with Your Web Presence – ILCA Presentation

Keidra — Thu, 21 Jan 2010 22:07:46 +0000

Many thanks to the the Illinois Landscape Contractors Association for inviting me to speak at the Mid-America Horticultural Tradeshow this week. Special thanks to my co-presenter, Terre Houte, marketing director at Hursthouse.

Here’s a slideshow from the presentation I gave – an introduction to strategic thinking for online marketing.
– Keidra

Welcome to The Web Farm

admin — Tue, 05 Jan 2010 17:47:01 +0000

The Web Farm is a consulting firm that specializes in creating valuable online experiences for non-profits and small businesses.

We do this using:

Web/social media analytics and its application to real marketing and communications goals
Usability testing to inform site design and architecture
Information architecture and content structure
Branding and graphics as an integral part of communication
Social media strategies that enhance user relationships and increases buzz

It takes more than a good looking website and a snazzy Facebook page to turn your online visitors into friends and fans. At the Web Farm, we’re committed to helping our clients create a valuable online user experience that will win passionate, loyal customers and supporters. We teach the tools that make your website work!