Wow ‘em with Your Web Presence – ILCA Presentation

Many thanks to the the Illinois Landscape Contractors Association for inviting me to speak at the Mid-America Horticultural Tradeshow this week. Special thanks to my co-presenter, Terre Houte, marketing director at Hursthouse.
Here’s a slideshow from the presentation I gave – an introduction to strategic thinking for online marketing.
– Keidra

Digg this post
Recommend on Facebook
Buzz it [...]

Demystifying the Creative Process, One Brief at a Time

At some point, you’re going to have to hire someone to do creative work for you. It might be for an online ad campaign, a print brochure, a website, an identity overhaul, whatever. You might do a search on Craigslist, post an ad, use a creative job board site, or ask for referrals [...]